Marketing can be fun! In fact I love it so I have made a career out of marketing. As a business owner you may be confused about how to begin you advertising journey. There are many platforms on which to market your goods and services, not just the beloved and reviled Facebook. So where do you place your ads when you have limited ad funds and limited creative assets; aka: photos, images or audio. After all each creative that you have perfected could have a very short life and it did take a lot of time to get perfect in both hours creating it and editing it.
You could just place the ad on Facebook. I mean it is the behemoth! It is what advertisers think of first when deciding to run an ad on social media. There are 1.52 billion daily active users on Facebook Worldwide as of Q4 2018. Those users lead to opportunities, because if you show people your product or service they will naturally just buy it, right?
The stats don’t lie, most businesses are buying ad space on Facebook. Does that mean you should? Didn’t your parents ever ask, “You if all your friends were jumping off a bridge to their death, would you jump too?” Your smart right, so you tell them, “Of course I don’t jump! I am not stupid.” But the reality is you will jump because that is how bandwagoning works. You don’t need to die. Maybe if you just get a bungie cord secured before jumping you don’t have to die. Thats where I come in. I can help you secure the bungie cord before jumping.
Grandma is on Facebook. Is Grandma on Instagram? Or SnapChat? Is she on LinkedIn? But are you even looking for Grandma to make a transaction with you? Maybe you want to sell to 26 year olds. Or women. Perhaps your Business 2 Business and should be reaching 40 year old decision makers? If your suffering from decision paralysis?